Let’s stop hiding behind subjectivity

In the Woody Allen film Midnight in Paris, there’s a wonderful interchange between the hero from the 21st Century, Gil Pender, and Ernest Hemingway, in 1920s Paris. Pender has written a novel and he asks Hemingway if he might read it for him and give his opinion. He’s told Hemingway the subject, a curiosity shop, and this follows:

HEMINGWAY
No subject is terrible if the story is true. If the prose is clean and honest and if it affirms courage and grace under pressure.

GIL
Would you do me the biggest favour in the world – I can’t even ask ···

HEMINGWAY
What?

GIL
Would you read it?

HEMINGWAY
Your novel?

GIL
It’s only about four hundred pages – if you could just give me your opinion.

HEMINGWAY
My opinion is I hate it.

GIL
You do? You haven’t even read it yet…

HEMINGWAY
If it’s bad I’ll hate it because I hate bad writing and if it’s good I’ll be envious and hate it all the more. You don’t want the opinion of another writer.

GIL
But there’s no one I really trust to evaluate it –

HEMINGWAY
Writers are competitive.

GIL
I could never compete with you –

HEMINGWAY
You’re too self-effacing – it’s not manly. If you’re a writer, declare yourself the best writer – but you’re not the best as long as I’m around. Unless you want to put the gloves on and settle it.

In the wine business, we hide too often behind subjectivity. We tell people to like what they like. We say that taste is personal, and everyone has to decide for themselves what they like.

Who am I to say that one wine is better than another? Who am I to confer greatness to some wines and not to others?

But if we wallow and hide in all this subjectivity, then all our opinions represent is autobiography. It’s of no real interest to others, and our judgements are in no way normative. We can’t expect them to be relevant to others.

But we are too self effacing, just as Hemingway observed of Pender. Also, that’s not how wine writers behave. Critics sell subscriptions to their websites which are packed with tasting notes and scores. If it were all so personal, then why would they expect others to be interested? They say one thing then do another.

The truth is, we expect that others will be experiencing something similar to us when we taste wine. And we each think that we have decent palates. Our experience as tasters (remember, tasters are made not born) and our exquisite ‘taste’ means that we think our opinions are worth something, and to some degree are normative.

So I have a particular taste in wine that I think is refined and relevant to others. I don’t expect everyone to share it. But I think my taste sensibilities are good, and that I can spot a good wine, and that if I think a wine is great then, if you have a normal-isa palate and good sensibilities, then I might expect you to agree. Not all the time, of course, but a good amount of the time.

There are some wines that are good, and some that are bad. Good writers pick out the good wines. There is good taste in wine, and bad taste. It’s not all subjective. So, if you write about wine, declare yourself the best taster, but…..

from jamie goode’s wine blog http://www.wineanorak.com:/wineblog/uncategorized/lets-stop-hiding-behind-subjectivity

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